For big brands, the more they are in the trough, the stronger they are. Nike is doing this. Recently, Nike released its report for the third quarter of fiscal year 2018. By the end of February, the group’s revenue was US$8.984 billion, which was a year-on-year increase of 7%,cheap air max 95 black, which was higher than analysts’ expectations of US$134 million. However, due to the impact of the tax reform of the Trump administration, Nike’s single-quarter profit loss was 921 million US dollars. The last time the group appeared this situation still goes back 20 years. This report card does not seem too pessimistic, but it has to be said that the Greater China market where demand has soared has become the driving engine of Nike, and the North American base camp still has no signs of recovery. In the third quarter of the Nike North American market, sales fell by 6% year-on-year, with apparel categories gradually increasing, but footwear sales remained weak. But Mark Parker insists that Nike has seen a reversal of the North American market. Nike Group CFO Andy Campion revealed that the Group’s sales in the North American market are expected to increase in the second half of this year. Prior to the release of the quarterly earnings report, Nike also made a major personnel decision. The Group’s global brand management president Trevor Edwards left. According to the full group e-mail issued by Mark Parker, he received a report on the behavior of the group that did not meet Nike’s core values, but did not name his name. At the beginning of last month, Lululemon’s CEO, Laurent Potdevin, also left due to improper personal behavior. Edwards was once thought to be very likely to succeed Mark Parker. I don’t know whether this is a personal behavior or whether it’s hidden. However, combined with the development of Nike in recent years, I am afraid that some of the group’s executives can hardly be resigned. This also seems to imply that Nike has to adjust its local brand strategy. As for the follow-up impact, we can only wait and see. As Nike’s number one rival, Adidas’s report card last year was dazzling. Not only did global sales reach a record high of €21.2 billion, but it also recorded double-digit growth in markets outside Russia. Nike should not think that the Greater China market can give itself a helping hand, Adidas has a more rapid development momentum in this market, sales growth reached a staggering 29%.