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For big brands, the more they are in the trough, the stronger they are. Nike is doing this. Recently, Nike released its report for the third quarter of fiscal year 2018. By the end of February, the group’s revenue was US$8.984 billion, which was a year-on-year increase of 7%,cheap air max 95 black, which was higher than analysts’ expectations of US$134 million. However, due to the impact of the tax reform of the Trump administration, Nike’s single-quarter profit loss was 921 million US dollars. The last time the group appeared this situation still goes back 20 years. This report card does not seem too pessimistic, but it has to be said that the Greater China market where demand has soared has become the driving engine of Nike, and the North American base camp still has no signs of recovery. In the third quarter of the Nike North American market, sales fell by 6% year-on-year, with apparel categories gradually increasing, but footwear sales remained weak. But Mark Parker insists that Nike has seen a reversal of the North American market. Nike Group CFO Andy Campion revealed that the Group’s sales in the North American market are expected to increase in the second half of this year. Prior to the release of the quarterly earnings report, Nike also made a major personnel decision. The Group’s global brand management president Trevor Edwards left. According to the full group e-mail issued by Mark Parker, he received a report on the behavior of the group that did not meet Nike’s core values, but did not name his name. At the beginning of last month, Lululemon’s CEO, Laurent Potdevin, also left due to improper personal behavior. Edwards was once thought to be very likely to succeed Mark Parker. I don’t know whether this is a personal behavior or whether it’s hidden. However, combined with the development of Nike in recent years, I am afraid that some of the group’s executives can hardly be resigned. This also seems to imply that Nike has to adjust its local brand strategy. As for the follow-up impact, we can only wait and see. As Nike’s number one rival, Adidas’s report card last year was dazzling. Not only did global sales reach a record high of €21.2 billion, but it also recorded double-digit growth in markets outside Russia. Nike should not think that the Greater China market can give itself a helping hand, Adidas has a more rapid development momentum in this market, sales growth reached a staggering 29%.

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As a senior equipment party, I already have a racing suit and a ski suit. What should I do if someone like me is not so strong in fitness needs, but wants to put a sports suit in case of emergency? Budget 2000 pieces, my daughter. In 016, the female market contributed 23% to Adidas. At the March 2017 investor conference, when referring to the situation of the female market,cheap air max 95, Eric Liedtke, head of the global brand of Adidas and a member of the board of directors, said, “We are not satisfied with the current results” and this percentage can be increased in the next 4 years. To 28%. As one of the leading sports and leisure trends, lululemon, a yoga clothing set up in 1998, started in Canada from all over the United States. Today it has a market value of over 7.8 billion U.S. dollars and even became synonymous with the “Yoga brand”. It is understood that lululemon has more than 1,600 brand ambassadors worldwide, and is divided into three kinds of yoga ambassadors, elite ambassadors and store ambassadors around the world to experience products and promote socialization. At the end of 2016, lululemon entered the Chinese market and opened three stores in Shanghai Pudong International Finance Center, Shanghai Jing An Kerry Centre and Beijing Sanlitun. In these metropolitan shopping districts, there will be yoga classes every week to attract local yoga communities and enthusiasts, and sometimes to organize activities such as cycling, running and dancing, and to maintain a cooperative relationship with the surrounding yoga studios. Brand ambassador brand ambassadors “build communities to allow the education market to accept their products. Under Armour, who once focused solely on the male market, is also expanding its female sports products and services and is growing rapidly. In 2014, Under Armour signed the world supermodel Gisele Bundchen. While promoting the concept of women’s health, it encourages more women to participate in fitness and sports. Sports underwear is an important product breakthrough. In 2014, Under Armour’s female consumer has grown to 600 million, partaking its male product business.

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US sports giant Nike announced on February 7 this year that it will launch 10 New York-based women’s designs for The Reimagined, a series of products that will showcase the latest advances in the Nike business for women and mean the company is seeking Change to keep pace with the nike air max 95, Unlike other product design processes, Nike brings together 14 female designers from a variety of sectors, including 10 designers, two materials designers and two color designers. They designed exclusive models for women in London based on the classic Air Force 1 and Air Jordan 1.
The first week, designers set the tone of the product; the second week, to complete the specific design; the third week, the completion of technical packaging; then two weeks to create a sample. In short, they completed a design process that normally took 10 months in five weeks. Maria Vu, NikeWomen’s Senior Creative Director, said: “In most cases, we are focused on athletes and rarely on women and sneakers, so we came up with the idea of ​​doing something special for women, Design products that look like feminine features. “Vu added that The 1 Reimagined’s pilot project is also about exploring what happens when different people come together in one project and take advantage of Nike’s data to work quickly. The new line is based on Nike’s classic style, said Georgina James, senior creative director of Nike Sportswear women’s footwear: “The team was formed to see what we can do with these classic styles.” Nike has a lot of very interesting stories and brand DNA And we have never designed similar shoes from the perspective of a female athlete. “The design cycle for The 1 Reimagined was significantly shorter, James said:” We know very well that we need to stay in close contact with our consumers and ensure they are comfortable with fashion It’s best to shorten the design-to-market cycle as quickly as you can. “As for The 1’s Reimagined collection, which focuses more on high performance and look, Marie Crow, materials design director for Nike Sportswear and NikeWomen, said it does not matter. “This design is about exploring new ways of working with teams and new ways to interpret aesthetic designs and styles.” For a broader women’s business, Amy Montagne, vice president and general manager of NikeWomen, said the company will work together to To meet consumer demand for various lifestyle products. Montagne said: “We will continue to focus on those athletes, listen to their voices and needs, I think this has always been our focus, while we will continue to focus on our consumers, women around the world now expect more than ever before The 1 Reimagined is just a part of our program, and in the future we will be introducing more women-only products, including professional running products, CrossFit, yoga supplies and more. “