This is the new cushioning unit that Nike launched in 2017. We have to admit that this is Nike’s work against adidas Boost. They gave up the continuation of the research and development of air cushion cushioning, and turned to material damping to compete with adidas. Different from other instant noodles technology, React’s biggest feature is a whole piece of foam. Nike’s engineers paired this new technology with a new formula, so React combines lightness, flexibility and durability. It turns out that React is doing well, and Hyperdunk2017 is a new generation of stadium shoes. React’s scope of application is more comprehensive, for our daily competition, whether it is inside or outside, React can help everyone.
Last year, Nike brought Air VaporMax on Air Max Day, which became a stunning global shoe. I believe that many friends must start! At the same time, with the hot weather in recent years, almost all Air Max series products have been sought after by the world’s sneaker players. This year’s Air Max Day has naturally received unprecedented attention!
Just yesterday, I was fortunate to receive an invitation to participate in the Nike Air Max theme event, and to understand the experience of this pair of people are rushing to the nike Air max 270!
Despite all sorts of news about the decline in basketball shoe sales (mainly Nike), in just two months, in addition to the shocking LeBron James transfer to the Lakers,cheap air max brand, many non-traditional basketball shoe companies suddenly revealed this Market interest.
The latest news is that Puma announced on July 27 that it has reached an agreement with the WNBA (American Women’s Professional Basketball League) to become the official footwear sponsor of the league. This is the first transaction between Puma and the professional sports league since the high-profile return to basketball in June. .
As an official sponsor, Puma will be able to use the Alliance’s trademarks and the image of WNBA players. This is basically consistent with Puma’s positioning in the female market in the past few years.
Since the official announcement in June, Puma has signed four NBA rookies Deandre Ayton, Marvin Bagley III, Zhaire Smith and Terry Rozier, with Ayton taking the lead. In addition, the brand also found NBA legendary “Grand Theft Auto” Walt “Frazier” Clydes signed a lifetime endorsement contract, and announced that hip hop singer Jay-Z will be a creative consultant for Puma’s new basketball business.
More than 90% of the basketball market is held in Nike’s hands. Most players – from superstars like James to newcomers you might not care about, sign with Nike, leaving the remaining market for Adidas and Curry. Under Armour for Endorsement. The 2017 data is that sales of US basketball shoes have fallen 13% from their peak in 2015. In the next upcoming season, there are still not many free players to sign up on the court.
Nike’s basketball shoe business (excluding the Jordan brand) has been declining in the past few quarters, basically equivalent to the overall stagnation of the basketball market. But in this environment, some weird characters began to appear, including the Big Baller Brand, which was dubbed in the game last summer and was dubbed the big ball, and the Los Angeles Lakers guard Lonzo Ball’s own shoe brand was sold very expensive. ($495) and the sheer volume of fans on social networks has sparked industry attention.
At the same time, Adidas is still trying to connect basketball with street trends. Following the offensive of the Rapper on the East and West Coast of the NBA All-Star Weekend this spring, the brand launched Crazy BYW, a casual shoe inspired by basketball shoes.
Another clue related to basketball is a Twitter: On July 28th, Kanye West released a hand-drawn draft with a new series of Yeezy 2019 sketches with the addition of basketball.
What kind of market changes this Twitter will eventually lead to is not known, but from past experience, Kanye’s notice is often the will of Adidas. To some extent, heavy basketball shoes and old hot shoes have similarities in appearance, but the Sneaker collection market represented by Jordan has nothing to do with the sports shoes launched by luxury brands. Yeezy may think about the next season. To break this limit.
As for Under Armour, although the fifth generation of signature shoes from Curry was released as scheduled, the brand was exceptionally quiet this summer and did not sign any important prospective players.
This year, Nike re-entered the classic running shoes of the 90s,Nike Air Max Deluxe sale, Air Max Deluxe. The move is still to cater to the most popular retro trend of the moment. Recently, the different colors of these shoes are frequently out of the country. A pair of Nike Air Max Deluxe “Midnight” will be officially debut! The overall color of the shoes is extremely fancy, bringing a superb visual impact. The smooth lines and the body of the shoe can see the shadow of the Air Max 98. Although it is a retro classic shoe, the color scheme of the outfit creates a rich color. The sense of future technology.
The classic Nike Air Max 90 brings a new winter version, leather and waterproof nylon on the upper, in black, gray, red color, is the familiar “Infrared” color! Not only is it more waterproof and warm, but also with a zipper design, the function is full. Winter is also very type! Currently, the Nike Air Max 90 Utility “Infrared” is now available in Europe and can be purchased through designated suppliers such as The Good Will Out.
Nike celebrates the annual Air Max Day, and the Nike Air Max 90 Ultra Flyknit series is released with six colors. In addition to the first-year infrared, today’s Nike Air Max 90 Ultra 2.0 Flyknit “Multicolor” “The special feature of the foot.” The classic multi-color mixed design of the streamlined shoes is like a bright rainbow, and finally equipped with Ultra midsole and visible air cushion, the upper foot effect is extraordinary. The shoes will be officially released on March 2, and interested friends should not miss it.
The boys want to be selected to enter the goddess and become the glistening male god. This requires you to have excellent equipment. After all, the three-pointers look at the seven-point look. If you look closely, you will find that most of them are In the excellent equipped with a clean appearance, so the new skills to be acquired today is about this pair of Nike’s air cushion shoes, today’s talk about this pair of Nike air max 90 ultra shoes for your fashion sun god The introduction of private wear.
reason? It is very simple, as the eldest son of the Nike Air Max family (generally series with year figures), should be like the Air Max 1, Air Max 90, as big sale, become the darling of all major brands of joint friends. With the help of speculation, it has always been the foot of Fuccboi Boy.
However, Air Max 97 is like a family ethical blockbuster, and it is always the second time that the family is cold-eyed. No amount of hard work can appeal to the people.
Maybe even the sneakers didn’t even think that they had such a day that they were favored by major luxury brands and even became the most important product category because it was the most profitable and best to build explosive models. From a pair of Nike black leather Air Jordan 5 Retro Premium sneakers priced at 400 Euros to a pair of Gucci ACE shoes priced at 450 Euros, luxury brands are competing with sports brands for the sneaker market, according to reports, like Gucci’s Gucci Group ,cheap air max react, Balenciaga and Prada, etc. are seeking growth from the sports footwear category, through the introduction of eye-catching and expensive design, directly compete with Nike, Puma and Adidas and other sports brands. A luxury goods group stated that it is increasing its investment and marketing budget to face new rivals. Emilio Macellari, chief financial officer of Italian luxury brand Tod, emphasized that “no luxury brand now does not consider sports shoes.” He pointed out that in addition to the competition among luxury counterparts, the brand is now being more aggressively attacked by sportswear companies. According to Bain Consulting, sales of global sports shoes increased by 10% to 3.5 billion euros last year, an increase of 7% over handbags.
“When I saw sneakers become an epidemic, I worked hard for it,” said Paul Andrew, designer of Salvatore Ferragamo. “We are now investing more in this product category and attracting very professional people. Come in. “This is a big market. According to Ernst & Young’s analysis, sports shoes are the fastest growing field in the fashion industry, and luxury brands and sportswear companies will naturally not be ignored. In general, the price of high-end sports shoes will start from US$ 400. Among them, explosive shoes can easily be appreciated to US$ 3,000. The price of limited editions is even more striking. For example, Chanel x Pharrell x adidas Originals The three-party Hu NMD shoes, which are sold worldwide for only 500 pairs, were priced at 1,000 euros, and were later fired to tens of thousands of dollars on the resale platform.
Bringing innovation and inspiration to every player in the world” is a Nike declaration. In early 2006, the advent of the Air Max 360 technology enabled NIKE’s innovation to enter a new era. The 360-degree air-cushion technology will be the air-cushion technology of NIKE. To the top, in the fall of 2006, NIKE attacked again, used this technology extensively, and continued to expand, injecting the essence of nike air max mens blue, technology into both basketball shoes and running shoes, providing athletes with more innovative and inspiring ideas. enjoy.