Nike confirmed that another five executives will leave this week, including Steve Lesnard, vice president and general manager of global running products, and Tommy Kain, director of sports marketing. Helen Kim, vice president and general manager of North America, Simon Pestridge,nike air max 95 junior, vice president of global marketing, and Ibrahem Hasan, senior creative director. Nike spokesman confirmed the news at the same time, declined to disclose the specific reasons for each person to leave. Outsiders believe that this wave of personnel transfer is still related to Nike’s recent internal rectification. Among them, Helen King, vice president and general manager of North America, is the only female executive to date. It is reported that Nike has basically completed a preliminary internal investigation of the gender discrimination complaint. In 2017, some Nike female employees privately initiated a survey on internal management of the company to collect allegations of the lack of fairness of men and women’s pay. After the report was passed to CEO Mark Parker, Nike launched a large-scale internal investigation and immediately dismissed a group of executives. From mid-March, Trevor Edwards, president of Nike, Jayme Martin, global general manager, Greg Thompson, vice president of footwear, and vice president of diversification Antoine Andrews, Daniel Tawiah, vice president of digital marketing innovation, and Vikrant Singh, senior brand director of Nike Basketball, announced the resignation. In April of this year, with the Wall Street Journal disclosing the company’s gender discrimination, improper personnel management, and prevalence of male rights culture, Monique Matheson, Nike Human Resources Director, publicly admitted that the company’s personnel management is flawed, especially There is “no progress” in recruiting and promoting more women and ethnic minorities. According to data released by Nike, despite the fact that the proportion of men and women in the world is quite similar, only 29% of the company’s hundreds of vice presidents are women, and former employees are described as “boys club”. At the same time, there is a gap in pay between men and women. With the in-depth investigation of the internal investigation, the latest data shows that the number of Nike executives leaving was 11. Although the scale of the turmoil of the senior executives is relatively large, it is generally believed in the industry that it is difficult to directly influence the performance of Nike and this giant will not be “killed.” YouGov BrandIndex is a consumer cognitive research service provider. Its report released in early May shows that consumer perception of the brand has remained stable in the last two months. Only in mid-March, the details of Nike’s “patriarchal culture” were At the time of disclosure, the brand image dropped briefly.
More than 10 years ago, Nike launched two well-known Nike Air Max classics: Air Max 1 and Air Max 95. Atmos’ creative director, Koji, uses a variety of animal prints (tigers, jaguars, zebras, and ponies) on the upper to create an eye-catching, wild look. The fur-like material and black details give the Air Max 95 inspired by human anatomy a wild side. The red, white, and green accents make atmos’s design concept derived from wild animals complete.
Nike, the world’s top three sports brand, has encountered the trick of using cracked software. According to Torrentfreak, California-based software company Quest filed Nike to court. During the audit last year, Quest discovered that Nike used an illegal CD key and cracked the security encryption of related software.
Quest is a company that develops and manages IT management, cheap air max green,database, and other related software. It is well known in the industry. In addition, Quest said that the first thing they did after the discovery of the problem was to contact Nike for a copy of the original fee, but Nike refused. HOP can see, this may be Nike to do a new way to reduce the cost of sports shoes under $ 150. Nike, as the Chinese male basketball sponsor, signed the men’s basketball right. At the same time, all members must wear Nike shoes to play. Da Yao was already signed by Reebok and became a star of Reebok. So Yao Ming had to safeguard his rights and refused to wear Nike. As the core strength of the Chinese Men’s Basketball Team of the year, they were the top players in the Chinese basketball team. The authority of Dayao was untouchable at the time. The Basketball Association took into account that the Olympic Games without Yao Ming at home would not be able to play; Nike also considered that without Yao Ming’s men’s basketball team, the lack of exposure would be felt. The Basketball Association and Nike at the same time chose to “compromise” with Yao Ming, Yao Ming by default wearing Reebok shoes to play. Chinese players let American Nike and Chinese Basketball team cooperate to make concessions. So far, only one person! As early as 2003 when the golden generation was not as good as the league, Yao Ming’s 4-year $200,000 contract with Nike also expired at this time. After that, Nike did not choose to meet with Yao Ming, but preferred to become the rookie of the rookie James, and for the latter to open seven years 90 million Nike. After that, it provided Yao Ming with a 1.6 million contract for four years. After receiving this quotation, Yao Ming suddenly felt that he was not respected by Nike. Thus chose to bid farewell to Nike, just at this time, Reebok took advantage and sent Dae-Yao a 7-year contract of 50 million. At this point, Nike regretted endlessly and changed his mouth to 120 million in seven years, but it was too late. Yao Ming no longer consider Nike, home billion contract such as waste paper, insisted on signing with Reebok.