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Nike, the world’s top three sports brand, has encountered the trick of using cracked software. According to Torrentfreak, California-based software company Quest filed Nike to court. During the audit last year, Quest discovered that Nike used an illegal CD key and cracked the security encryption of related software.
Quest is a company that develops and manages IT management, cheap air max green,database, and other related software. It is well known in the industry. In addition, Quest said that the first thing they did after the discovery of the problem was to contact Nike for a copy of the original fee, but Nike refused. HOP can see, this may be Nike to do a new way to reduce the cost of sports shoes under $ 150. Nike, as the Chinese male basketball sponsor, signed the men’s basketball right. At the same time, all members must wear Nike shoes to play. Da Yao was already signed by Reebok and became a star of Reebok. So Yao Ming had to safeguard his rights and refused to wear Nike. As the core strength of the Chinese Men’s Basketball Team of the year, they were the top players in the Chinese basketball team. The authority of Dayao was untouchable at the time. The Basketball Association took into account that the Olympic Games without Yao Ming at home would not be able to play; Nike also considered that without Yao Ming’s men’s basketball team, the lack of exposure would be felt. The Basketball Association and Nike at the same time chose to “compromise” with Yao Ming, Yao Ming by default wearing Reebok shoes to play. Chinese players let American Nike and Chinese Basketball team cooperate to make concessions. So far, only one person! As early as 2003 when the golden generation was not as good as the league, Yao Ming’s 4-year $200,000 contract with Nike also expired at this time. After that, Nike did not choose to meet with Yao Ming, but preferred to become the rookie of the rookie James, and for the latter to open seven years 90 million Nike. After that, it provided Yao Ming with a 1.6 million contract for four years. After receiving this quotation, Yao Ming suddenly felt that he was not respected by Nike. Thus chose to bid farewell to Nike, just at this time, Reebok took advantage and sent Dae-Yao a 7-year contract of 50 million. At this point, Nike regretted endlessly and changed his mouth to 120 million in seven years, but it was too late. Yao Ming no longer consider Nike, home billion contract such as waste paper, insisted on signing with Reebok.

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With the development of science and technology and the research on nano-related technologies, more and more nanotechnology has changed from theory to practice. In daily life, from the news media reports on cutting-edge nanotechnology and nano-concept products, cheap air max ultra 90,to the so-called nano-products in major shopping malls, the word nano is increasingly appearing in public view. Nanomaterials have been widely used in various fields for their unique properties, and they have become an indispensable part of the clothing, food, shelter and use of modern society. Nike FFF Nano Breathable Pants are made with new nanotechnology. The fabrics are highly breathable, comfortable to wear and cut to fit ergonomic principles. The development of Nike FFF in the Chinese market was initially unsatisfactory. People did not fully understand this brand. But founder Wu Xiaoyi was determined to do this brand well and he wanted consumers to feel the benefits of nano-breathed leather pants. As a result, she carried out a strategic layout, made brand planning activities step by step, and repeatedly implemented the plan. Finally, the Nike FFF brand began to enter the market, and is welcomed by mass consumers. After passing through the nano-skin pants, consumers are convinced by their comfort and consciously become the brand’s word-of-mouth promoters. Nike FFF is relying on the guarantee of brand and quality, quickly taking over the hearts of consumers and achieving greater success. Based on this, in a short span of six months, tens of thousands of partners, nearly 1,000 partner directors, and the company’s brand continued to develop and innovate. From leisure to fashion diversification, the annual output reached 12 million pieces, and thus successfully launched Nike. The first shot of FFF (French Rooster) in the Chinese market. Nike FFF’s product quality inspection is very strict, the company will have strict control in the production and raw material procurement, so that each pants are guaranteed quality. Before the product is released, quality inspectors will perform the quality inspection. Therefore, the trousers received by consumers generally do not have quality problems and can be bought with ease. With the improvement of living standards, people’s pursuit of quality of life is also increasing, so people will pay more attention to the quality of the product rather than just focusing on the price of the product. Nano-expedited leather pants can meet the expectations of those who pursue quality of life. Ultra-high-performance bodies can also feel comfortable and cool in summer.

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The Nike Mercurial Superfly VI Elite CR7 is based on the newly launched Mercurial Superfly 360 Elite. With the concept of “Fast by Nature”, it helps Cristiano Ronaldo to present the “Speed ​​and Passion” of the Green version. In terms of configuration, one-piece Flyknit fabrics, such as socks, are fully wrapped and provide 360-degree comfort. Due to the soft and stretched fabric uppers,cheap air max womens, the upper support is achieved through NikeSkin technology. The ultra-thin layer of PU (polyurethane) covers the Flyknit fabric upper for shaping and protection. In addition, Nike’s flagship ACC (All Condition Control) technology is innovatively woven into the Flyknit fabric upper, allowing the shoes to achieve stable performance in rain and snow. In order to enhance the control of the football during high-speed running, the knitted fabric of Flyknit fabric with NikeSkin forms a grid-like friction stripe; at the forefoot, the Flyknit fabric material is woven into raised longitudinal strips, further enhancing the ball The friction. The dynamic collar has been redesigned to reduce the height of the collar. While providing ankle support, it will not bind the free movement of the ankle, and it will help to quickly change direction. Heel is equipped with a non-slip lining, with NikeGrip anti-skid insole, you can firmly lock your feet in the game, effectively prevent the occurrence of grinding heel phenomenon. And after the adjustment of the shoe last more adaptable to the East Asian foot, the assassin is no longer just the “assassin foot” exclusive. Revolutionary changes not only come from the uppers, but the return of the classic split-bottom outsole makes the Mercurial Superfly 360 Elite stand out from the crowd. Separating outsole selection technology The well-proven Pebax® and nylon combination design. The outer outsole is made of nylon, and the ergonomically designed contour is matched with herringbone FG spikes. The forefoot is used for quick start and change of direction, while the back palm is used for deceleration. The Pebax® material inside the outsole provides flexibility and rebound, which is stable and reliable. The interior of the outsole also achieves lock through the three-dimensional lines and the insole. This non-midsole design is more conducive to exertion. It should be noted that although NikeSkin provides protection for the fabric uppers, the separated soles will inevitably bring about wear of the upper in the midfoot, which will lay a hidden danger in the service life. The Nike Mercurial Superfly VI Elite CR7 also reflects Nike’s exclusive customization of the Portuguese captain in many details. Its blue upper color is inspired by the origins of Portugal and the sea, and the golden letter “C” at the heel stands for “Captain”. The background pattern is the celestial sphere used in the maritime age. In order to pay tribute to the history of Portuguese navigation, the Nike Swoosh logo on the upper is also composed of a golden celestial pattern. The CR7 logo on the dynamic collar and the Portuguese logo on the heel symbolize Ronaldo’s lofty status as a national hero. It should be pointed out that the Elite version of the Nike Mercurial Superfly VI CR7 on the market has only launched the FG models. For the domestic players who often kick the grass, they may wish to wait for the subsequent AG-Pro models.

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The super-earth gas of the Games was fully integrated with the hobbies of the villagers: the tug of field, the pig running, the three-legged four-foot race, etc. It sounded like a lot of fun ~and, finally, the winning athletes also got hot selling in the nike air max 97, Genuine Nike sports shoes and Adidas shoulder bag as a prize! Will this sports event be held next time? Remember to call me! The organizer of the game is rural Taobao. After the Spring Festival this year, Murakami has done a major event: Nike, Adidas and a number of internationally renowned sports brands have entered the rural Taobao! And through rural Taobao, it was sent to nearly 30,000 villages across the country. In other words, the villagers can buy big sports equipment at home! Just like this rural Olympics, many contestants wore genuine, big-name shoes. It was revealed that afterwards village scouring, Nike and Adidas will select cost-effective clothing, shoes and other commodities that are more suitable for farmers’ friends as their main products. Fully integrated into the city. After we villagers want to buy big names, we no longer have to find relatives in the city. The living environment of mountains and rivers has made farmers friends have to catch up with outdoor enthusiasts in sports! The sporting atmosphere also stimulated the enthusiasm of villagers for buying sports equipment. However, they had to go far to buy genuine products, or they could only buy “adidos” and other low-impact sports equipment in the village: In fact, sports and fitness are not only in cities. Popular, there are more and more people in the countryside. The villagers said that not only do we often organize walking, square dancing, badminton and other activities, there are many outdoor enthusiasts who spontaneously organize running and climbing! Now the big names are all in the countryside, and the fashion movement is blowing into the countryside! In mid-March, the downfall of the next CEO of the US group, Trevor Edwards, president of the Nike brand, completely detonated the bad corporate culture of the Nike Group. Subsequently, the American sporting goods giant was exposed to three major problems in corporate culture, including gender discrimination, circle culture, and insufficient human resources management. In the middle of 2017, Monique Matheson’s inauguration was a testament to the poor management of the company’s human resources. His predecessor, David Ayre from PepsiCo Inc. (NYSE:PEP) PepsiCo Group, was stunned after two internal investigations.

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For big brands, the more they are in the trough, the stronger they are. Nike is doing this. Recently, Nike released its report for the third quarter of fiscal year 2018. By the end of February, the group’s revenue was US$8.984 billion, which was a year-on-year increase of 7%,cheap air max 95 black, which was higher than analysts’ expectations of US$134 million. However, due to the impact of the tax reform of the Trump administration, Nike’s single-quarter profit loss was 921 million US dollars. The last time the group appeared this situation still goes back 20 years. This report card does not seem too pessimistic, but it has to be said that the Greater China market where demand has soared has become the driving engine of Nike, and the North American base camp still has no signs of recovery. In the third quarter of the Nike North American market, sales fell by 6% year-on-year, with apparel categories gradually increasing, but footwear sales remained weak. But Mark Parker insists that Nike has seen a reversal of the North American market. Nike Group CFO Andy Campion revealed that the Group’s sales in the North American market are expected to increase in the second half of this year. Prior to the release of the quarterly earnings report, Nike also made a major personnel decision. The Group’s global brand management president Trevor Edwards left. According to the full group e-mail issued by Mark Parker, he received a report on the behavior of the group that did not meet Nike’s core values, but did not name his name. At the beginning of last month, Lululemon’s CEO, Laurent Potdevin, also left due to improper personal behavior. Edwards was once thought to be very likely to succeed Mark Parker. I don’t know whether this is a personal behavior or whether it’s hidden. However, combined with the development of Nike in recent years, I am afraid that some of the group’s executives can hardly be resigned. This also seems to imply that Nike has to adjust its local brand strategy. As for the follow-up impact, we can only wait and see. As Nike’s number one rival, Adidas’s report card last year was dazzling. Not only did global sales reach a record high of €21.2 billion, but it also recorded double-digit growth in markets outside Russia. Nike should not think that the Greater China market can give itself a helping hand, Adidas has a more rapid development momentum in this market, sales growth reached a staggering 29%.

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As a senior equipment party, I already have a racing suit and a ski suit. What should I do if someone like me is not so strong in fitness needs, but wants to put a sports suit in case of emergency? Budget 2000 pieces, my daughter. In 016, the female market contributed 23% to Adidas. At the March 2017 investor conference, when referring to the situation of the female market,cheap air max 95, Eric Liedtke, head of the global brand of Adidas and a member of the board of directors, said, “We are not satisfied with the current results” and this percentage can be increased in the next 4 years. To 28%. As one of the leading sports and leisure trends, lululemon, a yoga clothing set up in 1998, started in Canada from all over the United States. Today it has a market value of over 7.8 billion U.S. dollars and even became synonymous with the “Yoga brand”. It is understood that lululemon has more than 1,600 brand ambassadors worldwide, and is divided into three kinds of yoga ambassadors, elite ambassadors and store ambassadors around the world to experience products and promote socialization. At the end of 2016, lululemon entered the Chinese market and opened three stores in Shanghai Pudong International Finance Center, Shanghai Jing An Kerry Centre and Beijing Sanlitun. In these metropolitan shopping districts, there will be yoga classes every week to attract local yoga communities and enthusiasts, and sometimes to organize activities such as cycling, running and dancing, and to maintain a cooperative relationship with the surrounding yoga studios. Brand ambassador brand ambassadors “build communities to allow the education market to accept their products. Under Armour, who once focused solely on the male market, is also expanding its female sports products and services and is growing rapidly. In 2014, Under Armour signed the world supermodel Gisele Bundchen. While promoting the concept of women’s health, it encourages more women to participate in fitness and sports. Sports underwear is an important product breakthrough. In 2014, Under Armour’s female consumer has grown to 600 million, partaking its male product business.

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Beijing early morning of February 8, Nike Nigerian national team announced home and away jerseys, and the surrounding products. Nike changed the stereotyped routines routinely used in Nigeria for its unconventional design. This design also let the fans while exclaimed, talked about. Home jerseys, the body part is light green and white stripes and white arrows,cheap nike air max, sleeves are black and white striped stripes, coupled with white shorts and light green socks, it seems rhythmic. Nigerian national team equipment surprise more on the peripheral equipment, Nike announced a series of Nigerian World Cup clothing, training suits, jackets, fisherman hats and other products with a strong fashion design, the entire equipment to flow The line of the arrow stripes as the theme, echoes with the home jersey. This sleek design allows fans to talk cool on social media. Get used to the Nike template set you see Nike introduced such a trendy jersey products, what would you think? Recently, the United States Nike released its second quarter fiscal 2018 fiscal year earnings, in the earnings conference call, “Lynx” and “Alibaba” Nike CEO Mark Parker mentioned seven times. The reason, or because of the performance of Greater China is very dazzling. Sales in the quarter increased by 5% YoY to $ 8.6bn; sales in Greater China rose 16% YoY and revenues surpassed $ 1.2bn. Including Lynx official flagship store, including direct-business growth is more than 30%. Nike is seeing opportunities for high growth in e-commerce and Nike is using Lynx’s new retail as a key growth engine for its digital and global strategy. Parker mentioned that he plans to integrate the Nike brand into the Ali platform to win the win. “China is a very good example.” “We are constantly learning. We are optimistic about expanding the capabilities of e-commerce and are confident of continued growth,” he said.

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US sports giant Nike announced on February 7 this year that it will launch 10 New York-based women’s designs for The Reimagined, a series of products that will showcase the latest advances in the Nike business for women and mean the company is seeking Change to keep pace with the nike air max 95, Unlike other product design processes, Nike brings together 14 female designers from a variety of sectors, including 10 designers, two materials designers and two color designers. They designed exclusive models for women in London based on the classic Air Force 1 and Air Jordan 1.
The first week, designers set the tone of the product; the second week, to complete the specific design; the third week, the completion of technical packaging; then two weeks to create a sample. In short, they completed a design process that normally took 10 months in five weeks. Maria Vu, NikeWomen’s Senior Creative Director, said: “In most cases, we are focused on athletes and rarely on women and sneakers, so we came up with the idea of ​​doing something special for women, Design products that look like feminine features. “Vu added that The 1 Reimagined’s pilot project is also about exploring what happens when different people come together in one project and take advantage of Nike’s data to work quickly. The new line is based on Nike’s classic style, said Georgina James, senior creative director of Nike Sportswear women’s footwear: “The team was formed to see what we can do with these classic styles.” Nike has a lot of very interesting stories and brand DNA And we have never designed similar shoes from the perspective of a female athlete. “The design cycle for The 1 Reimagined was significantly shorter, James said:” We know very well that we need to stay in close contact with our consumers and ensure they are comfortable with fashion It’s best to shorten the design-to-market cycle as quickly as you can. “As for The 1’s Reimagined collection, which focuses more on high performance and look, Marie Crow, materials design director for Nike Sportswear and NikeWomen, said it does not matter. “This design is about exploring new ways of working with teams and new ways to interpret aesthetic designs and styles.” For a broader women’s business, Amy Montagne, vice president and general manager of NikeWomen, said the company will work together to To meet consumer demand for various lifestyle products. Montagne said: “We will continue to focus on those athletes, listen to their voices and needs, I think this has always been our focus, while we will continue to focus on our consumers, women around the world now expect more than ever before The 1 Reimagined is just a part of our program, and in the future we will be introducing more women-only products, including professional running products, CrossFit, yoga supplies and more. “