Maybe even the sneakers didn’t even think that they had such a day that they were favored by major luxury brands and even became the most important product category because it was the most profitable and best to build explosive models. From a pair of Nike black leather Air Jordan 5 Retro Premium sneakers priced at 400 Euros to a pair of Gucci ACE shoes priced at 450 Euros, luxury brands are competing with sports brands for the sneaker market, according to reports, like Gucci’s Gucci Group ,cheap air max react, Balenciaga and Prada, etc. are seeking growth from the sports footwear category, through the introduction of eye-catching and expensive design, directly compete with Nike, Puma and Adidas and other sports brands. A luxury goods group stated that it is increasing its investment and marketing budget to face new rivals. Emilio Macellari, chief financial officer of Italian luxury brand Tod, emphasized that “no luxury brand now does not consider sports shoes.” He pointed out that in addition to the competition among luxury counterparts, the brand is now being more aggressively attacked by sportswear companies. According to Bain Consulting, sales of global sports shoes increased by 10% to 3.5 billion euros last year, an increase of 7% over handbags.
“When I saw sneakers become an epidemic, I worked hard for it,” said Paul Andrew, designer of Salvatore Ferragamo. “We are now investing more in this product category and attracting very professional people. Come in. “This is a big market. According to Ernst & Young’s analysis, sports shoes are the fastest growing field in the fashion industry, and luxury brands and sportswear companies will naturally not be ignored. In general, the price of high-end sports shoes will start from US$ 400. Among them, explosive shoes can easily be appreciated to US$ 3,000. The price of limited editions is even more striking. For example, Chanel x Pharrell x adidas Originals The three-party Hu NMD shoes, which are sold worldwide for only 500 pairs, were priced at 1,000 euros, and were later fired to tens of thousands of dollars on the resale platform.
Bringing innovation and inspiration to every player in the world” is a Nike declaration. In early 2006, the advent of the Air Max 360 technology enabled NIKE’s innovation to enter a new era. The 360-degree air-cushion technology will be the air-cushion technology of NIKE. To the top, in the fall of 2006, NIKE attacked again, used this technology extensively, and continued to expand, injecting the essence of nike air max mens blue, technology into both basketball shoes and running shoes, providing athletes with more innovative and inspiring ideas. enjoy.
Over the years, many people have started chasing some sports brand clothes and shoes because of their strong sense of comfort and comfort. However, from the perspective of some sport-loving athletes, a pair of relatively safe shoes is necessary. Nike is a shoe sought after by sports fans in recent years. However, in the Nike brand, nike air max 95 jcrd is also a unique presence, not only because of this brand and unique, but with this shoe, the brand will also become unique.
The Japanese shoe store atmos and Nike have always maintained a good relationship of cooperation, and the many classic shoes jointly created by the two parties have left a profound influence on the Air Max series! The two parties once again joined hands to bring the “We Love Nike” theme series, covering the three classic shoes of Air Max 1, Air Max 90, and Air Max 95. The Nike shoes box pattern was presented on each shoe body. The visual presentation of the personality makes it shine!
Nike confirmed that another five executives will leave this week, including Steve Lesnard, vice president and general manager of global running products, and Tommy Kain, director of sports marketing. Helen Kim, vice president and general manager of North America, Simon Pestridge,nike air max 95 junior, vice president of global marketing, and Ibrahem Hasan, senior creative director. Nike spokesman confirmed the news at the same time, declined to disclose the specific reasons for each person to leave. Outsiders believe that this wave of personnel transfer is still related to Nike’s recent internal rectification. Among them, Helen King, vice president and general manager of North America, is the only female executive to date. It is reported that Nike has basically completed a preliminary internal investigation of the gender discrimination complaint. In 2017, some Nike female employees privately initiated a survey on internal management of the company to collect allegations of the lack of fairness of men and women’s pay. After the report was passed to CEO Mark Parker, Nike launched a large-scale internal investigation and immediately dismissed a group of executives. From mid-March, Trevor Edwards, president of Nike, Jayme Martin, global general manager, Greg Thompson, vice president of footwear, and vice president of diversification Antoine Andrews, Daniel Tawiah, vice president of digital marketing innovation, and Vikrant Singh, senior brand director of Nike Basketball, announced the resignation. In April of this year, with the Wall Street Journal disclosing the company’s gender discrimination, improper personnel management, and prevalence of male rights culture, Monique Matheson, Nike Human Resources Director, publicly admitted that the company’s personnel management is flawed, especially There is “no progress” in recruiting and promoting more women and ethnic minorities. According to data released by Nike, despite the fact that the proportion of men and women in the world is quite similar, only 29% of the company’s hundreds of vice presidents are women, and former employees are described as “boys club”. At the same time, there is a gap in pay between men and women. With the in-depth investigation of the internal investigation, the latest data shows that the number of Nike executives leaving was 11. Although the scale of the turmoil of the senior executives is relatively large, it is generally believed in the industry that it is difficult to directly influence the performance of Nike and this giant will not be “killed.” YouGov BrandIndex is a consumer cognitive research service provider. Its report released in early May shows that consumer perception of the brand has remained stable in the last two months. Only in mid-March, the details of Nike’s “patriarchal culture” were At the time of disclosure, the brand image dropped briefly.
More than 10 years ago, Nike launched two well-known Nike Air Max classics: Air Max 1 and Air Max 95. Atmos’ creative director, Koji, uses a variety of animal prints (tigers, jaguars, zebras, and ponies) on the upper to create an eye-catching, wild look. The fur-like material and black details give the Air Max 95 inspired by human anatomy a wild side. The red, white, and green accents make atmos’s design concept derived from wild animals complete.
The Nike Air Max 97 Reflect Silver is inspired by the OG “Silver Bullet” color scheme. The exterior design retains the classic silhouette of the Air Max 97. The tongue and the Swoosh Logo on the shoe side are embellished with silver and black respectively. What makes fans excited is that the 3M reflective details of the previous Nike Air Max 97 are mostly in the streamlined tube on the upper. This “Reflect Silver” is on the gimmick, heel, shoe side, etc. Adding 3M details, almost all the uppers are covered by 3M reflection, which is definitely one of the highlights of the model. Next year 2019 will be Air Jordan 4’s 30th birthday. No doubt! In this memorable day, Jordan Brand is ready to put on a plate. In addition to the rumored return of the Air Jordan 4 “Bred,” Air Jordan 4 “Fire Red” will soon return! As a representative color for four generations, a large area of white leather is properly infused with red and black details to maintain the legendary bull tricolor. The OG version was first released in 1989. The latest sale from the present date also dates back to 2012. The release of the OG version in 7 years will surely make shoe lovers exclaim. The 2019 launch details will also replace the trailing trapeze logo to replace the Nike Air LOGO that the shoe fans love.
Nike, the world’s top three sports brand, has encountered the trick of using cracked software. According to Torrentfreak, California-based software company Quest filed Nike to court. During the audit last year, Quest discovered that Nike used an illegal CD key and cracked the security encryption of related software.
Quest is a company that develops and manages IT management, cheap air max green,database, and other related software. It is well known in the industry. In addition, Quest said that the first thing they did after the discovery of the problem was to contact Nike for a copy of the original fee, but Nike refused. HOP can see, this may be Nike to do a new way to reduce the cost of sports shoes under $ 150. Nike, as the Chinese male basketball sponsor, signed the men’s basketball right. At the same time, all members must wear Nike shoes to play. Da Yao was already signed by Reebok and became a star of Reebok. So Yao Ming had to safeguard his rights and refused to wear Nike. As the core strength of the Chinese Men’s Basketball Team of the year, they were the top players in the Chinese basketball team. The authority of Dayao was untouchable at the time. The Basketball Association took into account that the Olympic Games without Yao Ming at home would not be able to play; Nike also considered that without Yao Ming’s men’s basketball team, the lack of exposure would be felt. The Basketball Association and Nike at the same time chose to “compromise” with Yao Ming, Yao Ming by default wearing Reebok shoes to play. Chinese players let American Nike and Chinese Basketball team cooperate to make concessions. So far, only one person! As early as 2003 when the golden generation was not as good as the league, Yao Ming’s 4-year $200,000 contract with Nike also expired at this time. After that, Nike did not choose to meet with Yao Ming, but preferred to become the rookie of the rookie James, and for the latter to open seven years 90 million Nike. After that, it provided Yao Ming with a 1.6 million contract for four years. After receiving this quotation, Yao Ming suddenly felt that he was not respected by Nike. Thus chose to bid farewell to Nike, just at this time, Reebok took advantage and sent Dae-Yao a 7-year contract of 50 million. At this point, Nike regretted endlessly and changed his mouth to 120 million in seven years, but it was too late. Yao Ming no longer consider Nike, home billion contract such as waste paper, insisted on signing with Reebok.
With the development of science and technology and the research on nano-related technologies, more and more nanotechnology has changed from theory to practice. In daily life, from the news media reports on cutting-edge nanotechnology and nano-concept products, cheap air max ultra 90,to the so-called nano-products in major shopping malls, the word nano is increasingly appearing in public view. Nanomaterials have been widely used in various fields for their unique properties, and they have become an indispensable part of the clothing, food, shelter and use of modern society. Nike FFF Nano Breathable Pants are made with new nanotechnology. The fabrics are highly breathable, comfortable to wear and cut to fit ergonomic principles. The development of Nike FFF in the Chinese market was initially unsatisfactory. People did not fully understand this brand. But founder Wu Xiaoyi was determined to do this brand well and he wanted consumers to feel the benefits of nano-breathed leather pants. As a result, she carried out a strategic layout, made brand planning activities step by step, and repeatedly implemented the plan. Finally, the Nike FFF brand began to enter the market, and is welcomed by mass consumers. After passing through the nano-skin pants, consumers are convinced by their comfort and consciously become the brand’s word-of-mouth promoters. Nike FFF is relying on the guarantee of brand and quality, quickly taking over the hearts of consumers and achieving greater success. Based on this, in a short span of six months, tens of thousands of partners, nearly 1,000 partner directors, and the company’s brand continued to develop and innovate. From leisure to fashion diversification, the annual output reached 12 million pieces, and thus successfully launched Nike. The first shot of FFF (French Rooster) in the Chinese market. Nike FFF’s product quality inspection is very strict, the company will have strict control in the production and raw material procurement, so that each pants are guaranteed quality. Before the product is released, quality inspectors will perform the quality inspection. Therefore, the trousers received by consumers generally do not have quality problems and can be bought with ease. With the improvement of living standards, people’s pursuit of quality of life is also increasing, so people will pay more attention to the quality of the product rather than just focusing on the price of the product. Nano-expedited leather pants can meet the expectations of those who pursue quality of life. Ultra-high-performance bodies can also feel comfortable and cool in summer.
The Nike Mercurial Superfly VI Elite CR7 is based on the newly launched Mercurial Superfly 360 Elite. With the concept of “Fast by Nature”, it helps Cristiano Ronaldo to present the “Speed and Passion” of the Green version. In terms of configuration, one-piece Flyknit fabrics, such as socks, are fully wrapped and provide 360-degree comfort. Due to the soft and stretched fabric uppers,cheap air max womens, the upper support is achieved through NikeSkin technology. The ultra-thin layer of PU (polyurethane) covers the Flyknit fabric upper for shaping and protection. In addition, Nike’s flagship ACC (All Condition Control) technology is innovatively woven into the Flyknit fabric upper, allowing the shoes to achieve stable performance in rain and snow. In order to enhance the control of the football during high-speed running, the knitted fabric of Flyknit fabric with NikeSkin forms a grid-like friction stripe; at the forefoot, the Flyknit fabric material is woven into raised longitudinal strips, further enhancing the ball The friction. The dynamic collar has been redesigned to reduce the height of the collar. While providing ankle support, it will not bind the free movement of the ankle, and it will help to quickly change direction. Heel is equipped with a non-slip lining, with NikeGrip anti-skid insole, you can firmly lock your feet in the game, effectively prevent the occurrence of grinding heel phenomenon. And after the adjustment of the shoe last more adaptable to the East Asian foot, the assassin is no longer just the “assassin foot” exclusive. Revolutionary changes not only come from the uppers, but the return of the classic split-bottom outsole makes the Mercurial Superfly 360 Elite stand out from the crowd. Separating outsole selection technology The well-proven Pebax® and nylon combination design. The outer outsole is made of nylon, and the ergonomically designed contour is matched with herringbone FG spikes. The forefoot is used for quick start and change of direction, while the back palm is used for deceleration. The Pebax® material inside the outsole provides flexibility and rebound, which is stable and reliable. The interior of the outsole also achieves lock through the three-dimensional lines and the insole. This non-midsole design is more conducive to exertion. It should be noted that although NikeSkin provides protection for the fabric uppers, the separated soles will inevitably bring about wear of the upper in the midfoot, which will lay a hidden danger in the service life. The Nike Mercurial Superfly VI Elite CR7 also reflects Nike’s exclusive customization of the Portuguese captain in many details. Its blue upper color is inspired by the origins of Portugal and the sea, and the golden letter “C” at the heel stands for “Captain”. The background pattern is the celestial sphere used in the maritime age. In order to pay tribute to the history of Portuguese navigation, the Nike Swoosh logo on the upper is also composed of a golden celestial pattern. The CR7 logo on the dynamic collar and the Portuguese logo on the heel symbolize Ronaldo’s lofty status as a national hero. It should be pointed out that the Elite version of the Nike Mercurial Superfly VI CR7 on the market has only launched the FG models. For the domestic players who often kick the grass, they may wish to wait for the subsequent AG-Pro models.