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US sports giant Nike announced on February 7 this year that it will launch 10 New York-based women’s designs for The Reimagined, a series of products that will showcase the latest advances in the Nike business for women and mean the company is seeking Change to keep pace with the nike air max 95, Unlike other product design processes, Nike brings together 14 female designers from a variety of sectors, including 10 designers, two materials designers and two color designers. They designed exclusive models for women in London based on the classic Air Force 1 and Air Jordan 1.
The first week, designers set the tone of the product; the second week, to complete the specific design; the third week, the completion of technical packaging; then two weeks to create a sample. In short, they completed a design process that normally took 10 months in five weeks. Maria Vu, NikeWomen’s Senior Creative Director, said: “In most cases, we are focused on athletes and rarely on women and sneakers, so we came up with the idea of ​​doing something special for women, Design products that look like feminine features. “Vu added that The 1 Reimagined’s pilot project is also about exploring what happens when different people come together in one project and take advantage of Nike’s data to work quickly. The new line is based on Nike’s classic style, said Georgina James, senior creative director of Nike Sportswear women’s footwear: “The team was formed to see what we can do with these classic styles.” Nike has a lot of very interesting stories and brand DNA And we have never designed similar shoes from the perspective of a female athlete. “The design cycle for The 1 Reimagined was significantly shorter, James said:” We know very well that we need to stay in close contact with our consumers and ensure they are comfortable with fashion It’s best to shorten the design-to-market cycle as quickly as you can. “As for The 1’s Reimagined collection, which focuses more on high performance and look, Marie Crow, materials design director for Nike Sportswear and NikeWomen, said it does not matter. “This design is about exploring new ways of working with teams and new ways to interpret aesthetic designs and styles.” For a broader women’s business, Amy Montagne, vice president and general manager of NikeWomen, said the company will work together to To meet consumer demand for various lifestyle products. Montagne said: “We will continue to focus on those athletes, listen to their voices and needs, I think this has always been our focus, while we will continue to focus on our consumers, women around the world now expect more than ever before The 1 Reimagined is just a part of our program, and in the future we will be introducing more women-only products, including professional running products, CrossFit, yoga supplies and more. “